Most of you have already heard of Ree the Pioneer Woman, and she certainly won’t notice a huge influx of traffic from my link to her site, but I loved her post today about the highs and lows of life in her small town. I adore the succinct dichotomy of loving her tiny little town, but. If you haven’t had the pleasure of reading Ree, I highly recommend her site.
I remember the first time one of her administrators called in to our support line. We have perhaps 10,000 customers, most of whom are very “small potatoes,” like my own blog here. Many of their lives, however, revolve around their websites, and they want to be taken Quite Seriously for their $14.95/month. We do our best.
So Ree’s admin calls up, I ask for the domain she’s calling about. “thepioneerwoman.com,” the woman replied, with an inflection as if I should know the site personally and be impressed. We get that a lot. “How adorable,” I thought to myself with a bit of sarcasm. “I wonder how precious this will be?” And lo, I beheld the site for the first time. I quickly realized this is one of our customers who actually is A Big Deal and warranted even more Heroic Support than usual. I became a Ree-Wannabe to a certain extent – I covet her life on the ranch desperately.
I fell in love with thepioneerwoman.com, because Ree does a great job of making a reader feel like she’s talking directly to that reader, that there aren’t actually 20,000 other people clawing for her attention. Her photography is skilled and beautiful, her writing is funny and warm, her recipes are pretty yummy. She’s lovely and polite on the phone, even when her servers are being crushed under the assault of her devoted readership posting 50,000 comments on the latest giveaway. A bit shy and awkward.
Funny thing about our biggest customers – they’re usually quite a bit friendlier (or at least more polite) than the smaller ones paying significantly less money. Most of the Enterprise-level customers understand Shit Happens Sometimes, and it’s not necessarily our fault. I adore most of my customers, and it’s nice to develop relationships with them.
I’ve wandered, wow, sorry about that. Ree’s post today – I think you’ll enjoy it.